In this powerful and motivating section of his anti-smoking assembly program, Mr. Reynolds discusses tobacco advertising. The vivid stories and facts he relates in his anti-tobacco talks are designed to empower youth to resist the onslaught of cigarette ads and peer pressure.

Using the anti-smoking ads below, Patrick makes great fun of tobacco advertising. He emphasizes that smoking looks very un-cool, and is no longer socially acceptable.

Both middle school and high school youth enjoy this section of his anti-tobacco assembly program. Humor is a key ingredient of his talks.